Subhabrata Sengupta, Executive Director of Avalon Consulting gave his thoughts on the article “Mahindra’s Classic Legends Losing Mojo Month-On-Month” to Mobility Outlook.

Subhabrata Sengupta’s opines that, “Royal Enfield (RE) is one of the reasons behind Classic Legends’ dipping performance in the end-consumer market. RE’s strong performance in the Indian market and Classic Legends’ current performance largely results from what the two brands’ existing customers are talking about the bikes. The consumer feedback about Classic Legends Motorcycle is not good.

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RE’s way of executing plans is excellent. Classic Legends has faced consumer issues since the brand’s re-launch in India. Both Jawa and Yezdi bikes had a very good fan following turning up for the launch but Classic Legends failed to scale when it was required. There were large waiting periods, which has hurt the brand”

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